Tripping On The Ladder

 Guest Column By Marni Hockenberg
 (c) January 4, 2009

As a professional trained recruiter and interviewer, I had enjoyed a long and successful career working for other people—including working as an award-winning senior search consultant for an agency that would become part of one the largest staffing agencies in the U.S. and serving as a founding member of an information technology training company, where I focused on business development initiatives.

It was a successful and exciting career by most accounts—but even so, I’d always held on to the hope that one day I would pursue my dream of entrepreneurship and start my own company. And, in 2002 I finally had the opportunity. I dreamed, I schemed, I planned and I just decided to “go for it.” Joining forces with a longtime colleague of mine, I co-founded The Hiring Experts, a search firm focused on providing recruiting and search services for companies of all sizes and in most industries.

 After The Hiring Experts closed, just last year I formed a new company, Hockenberg Search. Some of my clients call me a “professional matchmaker” or an “ambassador.” Whatever the terminology, my job is to help small- and medium-sized businesses find, recruit and retain top “A List” talent.

Throughout these years of entrepreneurship, including this most recent business venture that is mine alone, I’ve learned three important things that I think are fundamental to success, no matter what business venture or industry you’re considering. What’s interesting is that these tips also can apply for those of you who may be considering a new career opportunity rather than self-employment, specifically. 

1. Passion for your business is the key. 
If you have a burning desire to take your product or service to market and believe in your ability to succeed, you will stack the decks in your favor to “make it.” Your friends and family will sense the passion in your voice when you talk about your business; your customers and prospects will know that you take your business seriously; and every morning when you wake up, the passion for your business will propel you to forge ahead and put in many hours that will be a labor of love. If you don’t have a passion for your business, don’t even bother to start it.

2. An ad hoc “advisory board” of trusted friends, family or service providers that believe in you and your business will get you through the dark days of doubt and fear. 
Find people who are optimistic, have high self-esteem, have business experience, a track record of achievement and success, and who will tell you the honest truth (even if you don’t want to hear it).  These are your cheerleaders, and you don’t need to be the Lone Ranger when you start a business.

 3. Attend networking events and become active on social media outlets such as LinkedIn and Twitter.
You will begin to build your personal and business brand to the outside world which will differentiate you in the crowded marketplace. This is the beginning of building a referral network for your business. People generally need multiple exposures to a product or service before they buy it – your brand is the beginning of creating this awareness. What do you stand for? What is your value in the marketplace? What business problems or personal problems will you solve for your customers?  Ensure that people will feel proud to recommend you or your business to others.

Now…Good luck and go for it!

ABOUT THE AUTHOR:
Guest columnist Marni Hockenberg is principal of Hockenberg Search, a professional and managerial recruiting firm based in Minnetonka, Minn. With more than two decades of recruiting and business consulting experience, Marni Hockenberg has a proven track record of providing focused, personalized search services to small- and medium-sized businesses to help them find, recruit, and retain top-tier talent. 

 Guest Column by Jane Stubblefield
 (c) December 10, 2009 

Whether it’s expected, or comes as a complete surprise, being separated from your job is a shock to your psyche as well as to your savings account.

I joined the ranks of the unemployed last February. After the normal cycle of blaming and raving, I realized what happened to me was truly a blessing in disguise.

Finally I could step back, evaluate my experience and decide how to reclaim my purpose in life, which was much more about creating a livelihood than it was about just having a job. Obviously I would have to devote many tedious hours to finding a full-time position, but I also wanted to make that search process creative, nourishing and outwardly focused.

After spending months networking within industries related to my diverse background, I ultimately decided to return to my passion and focus my job search on finding a position as a Director of Volunteers for a nonprofit organization. 

Working with volunteers had always brought out the best in me, both personally and professionally, so it seemed logical that the next step in my job search should be seeking an appropriate volunteer opportunity to keep me nourished and connected to the professional community. My goal was to find an opportunity to make a meaningful contribution, network with the people in my industry, and gain new skills to enhance my resume (pretty ambitious for a 63-year-old grandmother who recently had retirement in her sights!)   

I soon was energized by a great opportunity! I am completing an unpaid internship at Twin Cities Habitat for Humanity. My assignment is to write a volunteer policy manual—a perfect fit for me right now. I’m “working” for a highly recognized and respected organization with professionals who appreciate my skills and experience. I’ll add this project to my resume, and I’m gaining valuable knowledge while conducting the research required for the assignment. By taking the initiative to pursue volunteer work while unemployed, I’m hopeful potential employers will see me as a resourceful, energetic and creative person who also takes responsibility for making a contribution to our community.

Whether you’re seeking employment in the private, public or nonprofit sector, the benefits of volunteering in these economic times are invaluable—a win/win for everyone!

Charities are experiencing unprecedented needs for skilled volunteers as requests for their services skyrocket and resources dwindle. Volunteers can provide much-needed expertise and in return, have the opportunity to freshen skills, add depth to their resumes and network with a wide variety of resources that can make valuable connections for them.

As for your psyche—volunteering turns your focus outward and helps you keep your own situation in perspective as you help those in need. 

Ready to volunteer?  I offer a few tips to help make your volunteer experience successful. 

• Explore your passions and determine what matters most to you before beginning your search.
• Target your approach. Find a position that will enhance your skills, and once in a position, seek project opportunities that showcase your talents and leadership ability.
• Be genuine and don’t over commit. Be honest about what your expectations are and make sure you understand exactly what is expected of you.
• Always be professional and do the best job you can, no matter what you are asked to do.
• Take every opportunity to learn everything you can.
• Temper your expectations. Nonprofits don’t always have the same level of resources that corporations do, so don’t complain about what the organization may be lacking.
• Always speak well of the organization. You never know who is listening!
• Be humble and helpful, and always respect the staff and their clients.
• Don’t leave the organization in the lurch! Seek short-term projects rather than long-term commitments, and if you find a job and need to leave the position before the agreed upon date, figure out a way to finish the project before you go.
• Request a letter of recommendation from your supervisor when you leave, and be prepared to make specific connections from your volunteer experience to a job interviewer.

 David McNally, international business speaker and author, suggests that “the seeds of thriving are sown through giving.” Aren’t you ready to thrive rather than just survive?  You have the time; you have the skills; now go find your passion and volunteer today!  

No matter where you live, organizations are waiting for your help. Step away from your computer and engage in a healthy activity with untold benefits. You never know where this path may lead!

 ABOUT THE AUTHOR:
Guest columnist Jane Stubblefield is experienced in volunteer and event management and is     currently serving in a “nontraditional” internship with Twin Cities Habitat for Humanity. She lives in the Twin Cities of Minnesota, where she sings in the church choir and enjoys spending time with her toddler grandson.