Tue 24 Nov 2009
Santa, Maybe? Recession Prompts Holiday Shoppers to be More Budget Savvy
Posted by Tripping on the Ladder under Deals & Discounts, Family Matters, Friends, Money & Finance, Resources & Helpful Hints, Spouses & Loved Ones
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By Sharon Korbeck Verbeten
(c) November 24, 2009
Yule know there’s a different feel to Christmas this year—the recession-tinged feeling is already in the air and in the store aisles.
While halls and malls are still decked out for the holiday season, the joy of shopping has been overshadowed—for many—by decreased wages, lost jobs or the threat of lessened job security.
Black Friday, indeed. These days that term might refer to the dread some feel about getting a pink slip on the last day
of the work week. Still, there are those looking forward to the traditional “Black Friday,” when shoppers, like myself (I’m fueled by seasonal spirit, pumpkin muffins and Mountain Dew!) spring from our beds at 4 a.m. or earlier, eager to get the best deals.
According to the finding of one national survey, retailers are about to embark on the season of the serious bargain hunter. A survey by the National Retail Federation (NRF) found that U.S. consumers plan to spend an average of $682.74 on holiday-related shopping, a 3.2% drop from last year’s $705.01. And two-thirds of Americans indicated the economy will affect their holiday shopping plans this year.
So, what’s a savvy shopper to do? Here are a few well-considered tips.
Stacy Schuster, a sales associate with the GAP stores in Milwaukee, offered her best tip, based on personal experience. “Get a part-time job in retail at a store where you would normally shop,” she said. As an employee, the mother of two saves 50% on all her purchases—great for both personal and gift purchases.
Also a seasoned eBay shopper, Schuster recommends scouring the online auction site for items on wish lists. Bidding competitively—and early—can save a lot off retail prices.
Jennifer Hogeland, a mother of two from De Pere, Wis., also has turned to online shopping this year for most of her purchases, mainly because so many sites are offering free shipping. Shopping online also has a residual benefit, she said. “It avoids the whimsical and unnecessary purchases I’m sure to make if I’m in the store.”
The NRF survey also found that one in 10 holiday shoppers plan to shop thrift or retail shops for gifts this year. That may not only be smart and pocket savvy, but “green” as well.
“Why not recycle and repurpose items you don’t want?” said Pat DuChene, a single mother from Wisconsin. “Our family is doing a grab bag with a ‘trash into treasure’ theme.” Who knew re-gifting—once so uncouth—would now be considered so in vogue?
Now, where did I put that silly—I mean stylish—scarf I got last year…?
what we do most weekends?
your desk. The phone rings and you see on the caller ID that it’s your husband.
Washington, D.C.
Appleton, WI
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Appleton, WI
Washington, D.C.
Milwaukee, WI
DePere, WI
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Philadelphia, PA
St. Paul, MN





